Artist Redux
We live in exciting times; the
next world war will be not be fought for the traditional reasons: real
estate, food or gold. It will instead be a struggle for bandwidth. And the
weapons may not be traditional either. They may be entirely virtual. What does this
mean for the entertainment industry? the vanguard contestants employing
armies of programmers, telephonists, lawyers, accountants, all doing vast
virtual battle amidst violent eddies of national fortune. As we slither
anxiously toward the millenium we will become more and more aware of wars of
the omnipotent franchises. If the above
sounds ominous, let me temper your fears a bit. In the chaos that almost
certainly will define the Age of Information, the artist, the downtrodden,
exploited, and agonized soul, will have, as never before in history, an
opportunity to thrive. Not, perhaps, in direct financial gain, but most
certainly in delivery of his/her art to the world populace, in popular
attention, in peer adulation, should the art be of sufficient excellence. For example, it
becomes possible for a musician to have a dream come true: one's own
audio/video broadcast, available at no cost to whoever desires it, over the
World Wide Web. Many "pirate" "radio " stations exist
today, and the numbers grow quickly. It cost little to set up and
administrate; anyone with a personal computer and a few hundred dollars can
do it. The catch,
however, is this: it is going to become more difficult to get paid for
disseminating one's art. The same technology that frees the artist from the
corporate stranglehold almost certainly assures reducing the monetary value
of art "information" to nearly zero. "What!" cries the
new artist, "how will I eat? what good is the new technology if I can't
house myself in order to continue my art?" A valid and
troublesome question. But necessity being the parent of invention, ways will
be found, and the will of the artist shall find a successful path. (
PATH=c:\ArtistsWill\genius.exe ) May 14, 1998 |